Pay-Per-Click
PAY-PER-CLICK EXPERTS LOCAL TO YOU…
Place adverts for your products and services at the top of Google.
Potential clients are searching online for your products and services right now. The question is, will they end up on your website? The likelihood of this happening is greatly increased if your business appears in the search results displayed on Google and other search engines. The best way to do that in the long term is through search engine optimisation (SEO). However this takes time and you need to be in it for the long haul to make a dent. Pay-per-click is a more immediate solution, if more short term.
The quickest way to add traffic to your website and put your business in front of potential customers is paid search or pay-per-click advertising (PPC). You only pay when a user is placed on your website or landing page, ready for you to close the deal. It can get complicated – so, we’re here to do all the work for you. We will be constantly managing your campaign, continually optimising and tweaking your website and improving the cost per click and the ad response rate.
I know, sounds like gobbledygook. But we can help you manage it all! You may be wondering: what does all this mean, and how does it work?
HOW PPC WORKS, AND WHAT IT CAN DO FOR YOU
Pay-per-click, or ‘paid search’, means you can bid to show your adverts or products to users making a particular search.
This means that you can quickly push the right audience to your website. The more traffic you have on your site, the more likely you are to get sales. As part of our PPC management packages, we can help you identify what search terms put the right type of audience on your website. We’ll agree on what you’d like to spend each month, then set bids that mean Google decide where and when to show your ad. The higher the bid, the higher the placement and the more often the ad is shown to people making the defined search.
We’ll setup and manage your ongoing campaign to ensure we’re bidding the right amount on the right search terms so your budget stretches further. We’ll write copy for the ads, to help improve the number of times people click on your advert and end up on your website. Text-based adverts or product image ads will appear at the top of a search page. You can also set image-based adverts to display to relevant users and users that have previously visited your website. We can set this up too. Each month we’ll provide a report that shows what traffic is coming from each ad, what that costs, and how many conversions you’ve had from it.
Getting started is easy and quick. Take a look at the monthly PPC packages below to help you identify which option is best suited to your needs.
Get in touch with us at Chichester Media and we’ll help you work out the best way to get the most out of your digital marketing budget.
ppc: Basic
- Keyword research
- Single campaign
- Multiple keyword ad groups
- Analytics & tracking set-up
- Write ad copy & implement
- 1 hour monitoring & optimisation
- Add negative keywords
- Monthly report
- Billed Monthly. 3 month minimum term with 30 days notice period. Price includes VAT.
ppc: Business
- Keyword research
- Single campaign
- Multiple keyword ad groups
- Analytics & tracking set-up
- Write ad copy & implement
- 1.5 hours monitoring & optimisation
- Add negative keywords
- Monthly report
- Billed Monthly. 3 month minimum term with 30 days notice period. Price includes VAT.
ppc: Enterprise
- Keyword research
- Multiple campaigns
- Multiple keyword ad groups
- Analytics & tracking set-up
- Write ad copy & implement
- 2 hours monitoring & optimisation
- Add negative keywords
- Monthly report
- Ad copy variations
- Billed Monthly. 3 month minimum term with 30 days notice period. Price includes VAT.
ppc: Enterprise+
- Keyword research
- Multiple campaigns
- Multiple keyword ad groups
- Analytics & tracking set-up
- Write ad copy & implement
- 3 hours monitoring & optimisation
- Add negative keywords
- Monthly report
- Ad copy variations
- Campaign split testing
- Landing page recommendations
- Key account management
- Billed Monthly. 3 month minimum term with 30 days notice period. Price includes VAT.