Search Engine Optimisation

WHAT IS SEO?

We all want to rank as highly as possible when people search for terms relevant to our business or our site. It makes it more likely that we will get more traffic, and therefore we are more likely to generate enquiries and orders.

There are things we can do to help Google and other search engines prioritise your website so that rankings improve over time as a result. It is complex though, as search terms and trends are changing all the time. But we like to make it as transparent as possible. Put very simply, it all boils down to two things that you need to get right – Relevance and Authority.

Relevance

Can Google easily read your website, and does it think the content is relevant enough? Making it as easy as possible for search engines to detect your site will help improve your online presence. And don’t forget your readers – making sure the information on your site is relevant to what people are searching for is just as important. This is known generally as ‘on-page SEO’.

Authority

How much do search engines like Google trust your website? This ‘authority’ determines where you rank. The more others link to your site and your content, the more trusted you are. This is what is generally known as ‘off-page SEO’. Both on-page and off-page SEO are an ongoing commitment of resources.

In conclusion, “Search Engine Optimisation” is actually just a slang term for a collection of best practices – web development, digital marketing, content creation, social media, PR, and so on. It’s all these things done effectively and consistently that will get you results. By purchasing one of our SEO plans, you will have everything you need to get started…